Did you know?
Each seller needs to be approved to sell on bol. Bol requires to prove solid marketplace performance and strong portfolio of products.
Selling on bol means partnering with the leading marketplace in the Netherlands and Belgium. As the #1 local platform in both markets, bol gives sellers direct access to millions of loyal customers who actively prefer shopping on a trusted, homegrown marketplace.
With strong brand recognition, high traffic, and a focus on quality and service, bol is the ideal platform for brands looking to grow sustainably in NL and BE.
bol is the leading local marketplace in both countries, trusted by customers and partners.
It generates €5.9 billion GMV per year, with marketplace (3P) sales growing rapidly and still accelerating.
bol means smaller market, but also less competition and higher loyalty. Locals prefers bol widely
95% of households in the Netherlands shop there regularly. Very high brand awareness (90%) and strong customer preference for bol over competitors.
You focus on products, we handle the rest.
We provide full-service bol marketplace management, covering strategy, performance reporting, operations, listing and SEO optimization, creatives, promotions, logistics coordination, compliance, and stock monitoring.
From growth planning to daily managment and optional customer support, we handle everything needed to scale your sales on bol - so you can focus on your business while we drive results.
When you seek specific "something", we’ve got you covered.
Imagine breaking our full management into individual services. Pick exactly what moves the needle for you - fulfillment management and inventory, advertising and growth, or customer support?
We help where you need us most and make it work seamlessly.
We help you overcome specific challenge - no strings attached.
Sometimes you don’t need long-term support - just a one-off push to get things moving again. We get that challenges often live in one specific spot, and once it’s solved, you’re good to go. Whether it’s listing products, creating visuals, or shaping your go-to-market strategy on bol, just let us know where you need us - we’ll step in, fix it, and hand it back ready to scale.
Need support with getting on bol? Let us know.
We will get your brand officially set up and approved on bol, ensuring all administrative, verification, and compliance requirements are met so you can start selling smoothly. When direct onboarding isn’t possible, we step in as your partner agency, handling communication with bol, document checks, testing requirements, and technical setup—guiding you through every step until you’re ready to go live.
Offers must be provided in Dutch for both the Netherlands and Belgium, as this is the primary language expected by customers. For Belgium, offering content in French is also recommended to better serve local buyers. All texts should be high quality and fully localized to ensure clarity, trust, and strong conversion.
Delivery performance metrics are closely monitored and play a key role in visibility, conversion, and long-term success on the platform. Sellers may use Logistics via bol (LvB) in meeting and exceeding these expectations by handling fulfillment, shipping, and returns, while enabling faster delivery and reducing operational complexity.
Designed to ensure a high-quality shopping experience for customers and smooth operations for sellers. Customer communication ideally handled in Dutch, while English support is also accepted. A strong focus is placed on customer satisfaction.
Under the EPR rules, sellers must be registered in the national EPR systems and are responsible for proper recycling and take-back of their products. This includes compliance for packaging, electronics, batteries, and, where applicable, textiles, through approved organizations in the Netherlands and Belgium.
Access to powerful advertising tools (Sponsored Products, Brand Pages, Retail Media) with the highest advertising equity among online platforms in the Netherlands.
No start-up fees or monthly fees - only commission per sale, making bol attractive for scaling sellers.
Schedule an appointment using the link or fill in the form to be contacted.
Schedule a consultation here.
