Selling on Allegro

Take your webstore to new heights by joining Allegro, the largest Polish marketplace that has emerged as a prominent player across 4 different countries' e-commerce markets including Poland, the Czech Republic, Slovakia, and Hungary.

This superstar can multiply your sales and reach up to 20 milion customers - EXPANDO knows how to make it happen. 

Start selling on Allegro

Where do you want to expand?

Why Allegro?

Allegro is the largest Polish marketplace. It was founded in 1999 and has since become one of the leading players in e-commerce. The platform offers a wide range of products, including electronics, fashion, home appliances, books, cosmetics, toys, and more. In addition to these purchases, Allegro provides the option for auctions.

On the Allegro platform, there are over 120,000 sellers. It's also interesting to compare it with other European marketplaces. Amazon leads with sales of 55 billion EUR, followed by Aliexpress and eBay with 20 billion EUR each. Allegro is on par with Otto and Zalando, whose sales reach 10 billion EUR.

SPECIAL OFFER FOR NEW SELLERS

Join Allegro now and have 0% commission for 6 months.

The leader of the Polish e-commerce scene

Allegro is the Polish number one. Most Poles start their shopping on Allegro before turning to Google. Plus, it is also 10th largest e-commerce website in the world.

Discounted shipping and fulfillment

Allegro covers part of the cost of shipping. Moreover, you can take advantage of the Allegro Smart! delivery program or use Allegro One fulfillment to keep best delivery metrics.

A 24% growth rate from the previous year

Allegro sold goods worth 10 billion EUR last year and continues to grow significantly.

20+ million customers

Reach millions of customers not only in Poland but also across the entire European market, including the newly added Czech Republic.

Still not sure if Allegro is for you?

Get a FREE market analysis including sales forecast, competitor insights, and bestseller opportunities.

How can EXPANDO help?

Full service management - for resellers and brands

You focus on products, we handle the rest.

We provide full-service  marketplace management, covering strategy, performance reporting, operations, listing and SEO optimization, creatives, promotions, logistics coordination, compliance, and stock monitoring.

From growth planning to daily management and optional customer support, we handle everything needed to scale your sales on - so you can focus on your business while we drive results.

Selective service management

When you seek specific "something",  we’ve got you covered.

Imagine breaking our full management into individual services. Pick exactly what moves the needle for you - fulfillment management and inventory, advertising and growth, or customer support?

We help where you need us most and make it work seamlessly.

EXPANDO BONUS

Get 10,000 CZK from Allegro with  new registration — use it for anything
that brings you joy.
CLICK HERE

Key insights about selling on Allegro

Product listing and translations

The product title and description must be in the local language of the target market (PL, CZ, SK, HU). Products must be categorized according to Allegro’s category tree. Strong emphasis on listing quality, including images, parameters, title, and A+ content.

Shipping to the customer

Option to utilize own logistics, in collaboration with EXPANDO partners, or Allegro Smart! or One Fulfillment by Allegro.

Customer service

Allegro Protect is a customer protection program that ensures a safe shopping experience on Allegro. As part of this program, sellers are required to respond to customer tickets within 48 hours. Timely communication is essential to maintain service quality.

Allegro Ads

Sellers can promote their offers in high-visibility placements such as search results, category listings, and product pages. Ads work on a pay-per-click (PPC) model, meaning you only pay when a customer clicks on your ad. This makes them especially effective for launching new products, scaling bestsellers, and increasing competitiveness in crowded categories.

Fees and commissions

There is no mandatory monthly subscription fee or account maintenance fee. Typically you pay only a commission (fee) on each sale - i.e. when an item sells based on product category.

Question about Allegro? Speak with us.

Schedule an appointment using the link or fill in the form to be contacted.

Schedule a consultation here.

What can we help you with?

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