Why bol.com is the right match for you (and why you should start selling now)

Why bol.com is the right match for you (and why you should start selling now)?

E-commerce is a lot like dating.
You can swipe endlessly… or you can choose a partner that actually makes sense for the long run. Who is the best one now? bol.com.

Strong in the Benelux region, trusted by millions of loyal customers - and most importantly: a marketplace that is currently outperforming Amazon.

Let’s break down why.

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 Why bol.com beats Amazon?

While Amazon continues to intensify its efforts in the Netherlands and Belgium with heavy investments, logistics expansion, and aggressive pricing, the reality is clear:

bol.com remains the local favorite.

Yes, Amazon is getting louder. But bol.com responds smarter.

bol.com wins because it has what Amazon often lacks in local markets:

• deep understanding of local customers
• long-term trust built over decades
• strong brand love in NL & BE
• a partner-driven marketplace model instead of a pure price-war machine

Amazon may increase competition, but bol.com counters with better seller support, smarter services, and a strong focus on quality.

☝️ In dating terms? Amazon is the flashy match. bol.com is the one looking for commitment.  If you are seriously considering expansion to the Netherlands or Belgium, then Bol would be the logical next step.

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 Why Selling on bol.com makes sense?

If your brand meets the right “dating criteria,” bol.com gives you access to:

• millions of active shoppers in the Netherlands & Belgium
• lower saturation than Amazon
• more brand-friendly selling conditions
• strong logistics & fulfillment options (with their own Logistics viaBol)

But - just like in dating - not everyone gets a match.

Not every seller gets swiped right - what does it mean?

bol.com protects its marketplace quality and expects sellers to bring real value. That means:

• proven performance
• solid GMV
• a strong and relevant product portfolio
• a long-term mindset, not a quick experiment

And this is exactly where we come in. The matchmaker who gets you in.

How can EXPANDO help with bol.com? We'll set you up on a date - and more. 💘

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We have from bol for onboarding and sales on bol.com.

Not only will we introduce you to bol.com, but we will also ensure that:

• bol.com swipes right
• onboarding goes smoothly
• and your sales grow sustainably

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You can find the complete offer for bol.com on our website - here.

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☝️ Are you interested in bol.com? Let us know. We will introduce you to bol.com and work with you to assess the potential of your offering for the platform.