BACK ON SuCcess stories
September 19, 2024

Terezia: Rising star: the journey from no page to first page on Amazon

Category: wellness supplements

TEREZIA COMPANY is a family-owned business offering high-quality, natural supplements. Founded by Teréza Svátová, who struggled with an autoimmune disease, TEREZIA focuses on mushroom, herb, and natural ingredient supplements. With over 60 products sold in 25 countries, they aim to help others achieve optimal health.

284%

increase in traffic

40%

monthly sales growing up

5,10%

Total advertising cost of sales (TACoS)

The challenges

Finding Amazon fit

TEREZIA's leap into Amazon required expert guidance to stay competitive. EXPANDO's expertise helped them navigate the platform and avoid costly mistakes.

Lack of SEO  

In the crowded supplement market, TEREZIA needed full product optimization to stand out. Keyword selection, search engine insights, and refined descriptions were crucial for Amazon success.

Poor product content


The product images lacked a modern, cohesive brand identity and didn’t meet Amazon's A+ content standards, essential for attracting customers and gaining key benefits.

 

Terezia timeline

TEREZIA joins Expando in 2020


4 years of partnership and counting

We immediately start working on TEREZIA account

Evaluate account health and effectiveness of ads and listings

We created a 4 part Action Plan


Transform brand content and optimize products for saturated market

We upgraded TEREZIA’s storefront


Added A+ Content and optimized their searchability through A/B testing and SEO

We executed targeted marketing


Increased traffic 284% through PPC campaign with a TACoS at 5.10% for bestseller

We are continuously increasing sales


12x sales increase and 40% growth per month for bestseller

TEREZIA joins Expando in 2020


4 years of partnership and counting

We immediately start working on TEREZIA account

Evaluate account health and effectiveness of ads and listings

We created a 4 part Action Plan


Transform brand content and optimize products for saturated market

We upgraded TEREZIA’s storefront


Added A+ Content and optimized their searchability through A/B testing and SEO

We executed targeted marketing


Increased traffic 284% through PPC campaign with a TACoS at 5.10% for bestseller

We are continuously increasing sales


12x sales increase and 40% growth per month for bestseller

Our action plan

1

Competitive product selection

‍EXPANDO analyzed Terezia’s products against competitors to determine which could outperform and helped identify new products to launch on Amazon.

2

A/B testing

Compared different titles, descriptions, and designs using A/B testing to find what drives sales and improve conversion rates for better product performance.

3

A+ content

EXPANDO redesigned its Amazon listings with A+ content, including infographics, Brandstore, and high-quality imagery. This improved brand storytelling, enhanced search visibility, and boosted customer trust.

4

PPC campaign

We launched targeted PPC ads to reach more customers and increase sales. By optimizing keywords and using A/B testing, we aimed for a high CTR while keeping advertising costs low (ACOS at 8.14%).

Results

Amazon's first page


EXPANDO helped TEREZIA expand their product line with more best-sellers.

284% increase in traffic

SEO and A+ improvements boosted traffic and rankings, leading to up to 284% more sales.

12x increase in sales

Additionaly, effective PPC campaigns helped achieve a low total advertising cost of sales (TACoS) of 5.10%

The impact

Advertising Cost Performance
Traffic growth

See what our customer have to say

We hired the experts at EXPANDO global to help us with our Amazon selling but could never have anticipated such incredible results. Our account manager David is personable and professional. He helped us transform our product photos and generated A+ content and we saw over 284% growth in traffic which landed us on the first page of the category. Using A/B testing and SEO, our product catalog was optimized in record time. They absolutely know exactly what they are doing!

EXPANDO - yout trusted marketplace partner

We exist to help you grow. From product analysis to full-servicee account management.

Get a strategy consultation now