Efitness, a well-established online store with over a decade in the market and a loyal customer base of 100,000+, is one of the leading players in the Czech Republic. Recognizing the significant sales boost during the pandemic, Efitness partnered with EXPANDO to navigate and support their continued growth.
with EXPANDO
increase in profit
reduction in negative reviews
Efitness, selling a wide range of products on Amazon, sought help with inventory management, including sales forecasting and classifying inventory by value and profitability impact.
Predicting market trends is crucial when managing a large variety of products and maintaining a competitive edge. Winning the market requires a perfect storm: the right product in stock and the right price.
FBM (Fulfillment by Merchant) entails handling inventory storage, order fulfillment, and shipping, which can be time-consuming. Lost or delayed orders may result in negative feedback or A-Z claims.
Efitness experienced significant logistical and return challenges, resulting in negative reviews, especially during peak seasons as order volumes increased.
eFitness joins EXPANDO in 2018
6 years and counting of partnership
We immediately start working on eFitness account
Account set up and verification
We created a 4-part Action plan
Optimize and improve all aspects of their selling
We implemented FBA
Larger margins increasing profit by
23% on average
We worked to prevent and remove negative feedbacks
40% decrease in negative feedback ration
We continue to increase sales YoY
5x increase in sales since the beginning of 2023
eFitness joins EXPANDO in 2018
6 years and counting of partnership
We immediately start working on eFitness account
Account set up and verification
We created a 4-part Action plan
Optimize and improve all aspects of their selling
We implemented FBA
Larger margins increasing profit by
23% on average
We worked to prevent and remove negative feedbacks
40% decrease in negative feedback ration
We continue to increase sales YoY
5x increase in sales since the beginning of 2023
Efitness offers a wide range of products at various prices and sizes. By focusing on smaller, moderately priced items with high sales potential, we were able to maximize success. We also closely tracked customer behavior and seasonal trends.
Fulfillment by Merchant was hindering Efitness’s sales growth. Switching to Fulfillment by Amazon (FBA) significantly boosted sales, product movement, and saved time. Additionally, FBA reduced costs for some products, improving margins.
We identified the root causes of account health issues and negative reviews. Working with sellers, we implemented new procedures to prevent future problems. We also removed unfair or inaccurate reviews and introduced a semi-returnless refund policy for items with high return shipping costs.
Approximately 30% of negative reviews were related to shipping or returns. EXPANDO addressed these issues by offering prepaid labels and returnless refunds, simplifying the return process for customers. This improved the overall shopping experience.
FBA improved product turnover and sales, leading to a significant increase in overall sales, especially for one bestseller (482x more sales).
Using FBA and return labels reduced costs, increased margins, and freed up time, leading to a 23% average profit increase.
By improving returns and cutting bot-related feedback (with a 63% increase in deletions), we reduced negative feedback by nearly 40%
Rapid business growth during the pandemic left little room for efficiency improvements, impacting our account health and cost structure. Jakub, our amazing account manager, has provided our company with a personal approach and innovative ideas, using his knowledge to monitor the market with precision. Helping with everything from account verification to multi-regional expansion, EXPANDO support has been invaluable, which is why we have trusted them for over six years!
Lukas Harnol, CEO of Efitness
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